SAN FRANCISCO, Dec. 15, 2015 /PRNewswire/ — Virgin America today announces it has agreed to acquire 10 new state-of-the-art Airbus A321neo aircraft, which are up to 20 percent more fuel and carbon efficient than the airline’s current fleet and which will help further reduce operating unit costs and increase revenue opportunities. The 10 new A321neos (short for New Engine Option), which provide the best seat-mile costs of any single-aisle aircraft on the market, are slated for delivery beginning in the first quarter of 2017 continuing through the third quarter of 2018, and will be leased from GE Capital Aviation Services (GECAS).
With this delivery schedule, Virgin America is expected to be among the first airlines globally to operate A321neo aircraft powered by CFM International LEAP-1A engines. The new neo engine option significantly reduces noise levels, with half the noise footprint compared to the ceo engine option[1]. The aircraft will come equipped with fuel-saving Sharklet wingtip devices, similar to the equipment on the airline’s most recent aircraft deliveries, which began service in fall 2015, and the aircraft promise nitrogen oxide (NOx) emissions that are 50 percent below regulatory limits outlined by the Committee on Aviation Environmental Protection (CAEP) . In addition, the aircraft promise to deliver up to 20 percent reduced fuel burn over current generation aircraft per seat, which is equivalent to cutting 5,000 tons of CO2 emissions per plane every year.
In addition to their environmental and sustainability benefits, the new A321neos will position Virgin America to take advantage of new revenue opportunities and further improve its unit costs. With its stretched fuselage and cabin innovations, the aircraft allows for more seating capacity without sacrificing the award-winning guest experience the airline has become known for over the past eight years. The aircraft will be configured for Virgin America to include 185 total seats, roughly 24 percent more seating capacity than the airline’s existing A320 aircraft. The A321neo has a similar configuration to – and will feature 95 percent airframe commonality with – other aircraft in the Airbus A320 Family, thereby ensuring a seamless fit into Virgin America’s existing fleet of A320s and A319s. By operating a single fleet type, Virgin America is able to avoid the costs and added operational complexity that come with maintaining different fleet types.
“As Virgin America continues to grow its network, there’s no question the Airbus A321neo is the right aircraft for us, and we were pleased to work with GECAS to make today possible,” said Virgin America President and CEO David Cush. “Not only will these aircraft allow us to further reduce our unit costs and improve our revenue position, they demonstrate our continued commitment to reducing carbon emissions and creating an even more sustainable airline.”
“I’m proud to say that Virgin America already has one of the most fuel efficient fleets in the U.S. industry, and this announcement only builds on that. At the heart of each Virgin company, including Virgin America, is the idea that great business performance and innovation can and must go hand-in-hand with a drive to make things better for the planet and its people. This aircraft order is a good example of that spirit in action,” said Virgin Group founder Sir Richard Branson.
“We are certainly delighted that Virgin America has elected to expand its LEAP-1A-powered A320neo fleet,” said Jean-Paul Ebanga, president and CEO of CFM International. “They have been a CFM customer from their very inception, as well as being the launch customer for the LEAP-1A engine. We can’t wait to introduce the fuel efficient, environmentally friendly LEAP-1A to their fleet. We believe it will be a real asset for the Virgin America fleet, offering better fuel efficiency and lower noise and emissions while still providing the industry-leading reliability and low overall cost of ownership they have come to expect from CFM.”
Today’s announcement by Virgin America reinforces the airline’s commitment to sustainability and minimizing its carbon footprint by investing in the latest aircraft and engine technologies. Virgin America maintains a relatively young fleet that, even prior to the addition of these new, greener A321neos, is already 15 percent more fuel efficient than the U.S. industry average. Recently, Virgin America joined forces with NASA to test new software created by the space agency that will help reduce fuel consumption and carbon emissions. The technology connects to existing cockpit systems and allows for easier, more automatic route optimization, which could eventually help Virgin America use up to 1.4 million fewer gallons of fuel every year. Virgin America was also the first U.S. airline to document its carbon footprint via the Climate Registry’s accepted standards.
Furthering its green credentials, in 2011, Virgin America opened its sleek and energy-efficient new home at San Francisco International Airport’s Terminal 2 (T2). The Terminal achieved LEED® Gold-certification, and Virgin America’s T2 office spaces in 2012 achieved the highest possible LEED® Platinum-certification. Both the Gold and Platinum levels are the first such certifications for a major commercial airport in the U.S. The airline’s Burlingame, California Headquarters has a LEED®-certified Silver standard and has an Energy Star Rating of 87 out of 100.
Virgin America currently operates a fleet of 58 Airbus A320 Family aircraft comprised of A319 and A320 aircraft equipped with original “ceo” engine options. By mid-2016, Virgin America will have taken delivery of five additional A320ceos, bringing the total size of Virgin America’s fleet to 63 aircraft before the new A321neos begin to arrive in 2017.
Virgin America offers mood-lit aircraft with three custom-designed classes of service, touch-screen personal entertainment and an on-demand food and cocktail menu on every flight. In addition to a Main Cabin that offers custom leather seating with a deeper, more comfortable pitch, the airline’s First Class cabin offers plush white leather seating with 55 inches of pitch, 165 degrees of recline and lumbar massagers. The carrier’s Main Cabin Select service offers 38-inches of pitch, free food and cocktails, an all-access pass to media, dedicated overhead bins and priority check-in/boarding. The Red™ entertainment platform offers guests their own seatback touch-screen, with dozens of the latest release films, TV, interactive maps, videogames, a 3,000 song library, surround sound technology and an on-demand menu, which allows flyers to order from their seatback any time during a flight. With a full service First Class menu and a unique on-demand menu in the Main Cabin, Virgin America was named Travel + Leisure Magazine’s “Best U.S. Airline for Food” in 2014 and 2015. Virgin America has also been a stand-out in the industry for its operational performance. For the past three years, Virgin America has been recognized as the number one ranked carrier in the Airline Quality Rating (AQR) report, an annual study of U.S. domestic airline performance conducted by professors at Wichita State University and Embry-Riddle Aeronautical University – measuring on-time performance, customer complaints, denied boarding and mishandled bags.
Since its 2007 launch, Virgin America has created nearly 3,000 jobs. As of March 15th, 2016, the airline will serve 24 destinations in the U.S. and Mexico.
Virgin America
Virgin America teams up with Netflix
Virgin America (San Francisco) has announced a new partnership with Netflix and will offer free in-flight WiFi access that allows new and existing Netflix members to enjoy the entire Netflix catalog of films and award-winning shows. As a result, the carrier has also introduced a Netflix and House of Cards logo jet scheme on the pictured Airbus A320-214 N281VA (msn 6669).
The airline issued this statement and photos:
Netflix, the world’s leading Internet TV network, and Virgin America, the low-fare, upscale airline known for offering next generation entertainment and connectivity, announced they are joining forces to provide complimentary in-flight WiFi access that allows new and existing Netflix members to enjoy the entire Netflix catalog of films and award-winning shows.
Beginning yesterday, Netflix users onboard Virgin America’s new ViaSat WiFi-equipped aircraft will be able to stream the best programming available in the skies, including the hit series House of Cards and Orange Is The New Black, to their phones, tablets, and laptops at no cost through March 2, 2016*. The experience is made possible by Virgin America’s recent connectivity partnership with ViaSat, which brings significantly faster WiFi to the airline’s 10 new airbus A320 aircraft being delivered from fall 2015 to mid-2016. In addition to offering free streaming through its new ViaSat WiFi network, as of next month, Virgin America will also offer House of Cards seasons 1-3 for free on the airline’s recently upgraded Red® touch-screen seatback in-flight entertainment platform – so travelers can binge-watch through their own devices or their seatback.
Virgin America and Netflix kicked off their #NetflixOnboard partnership on September 29 with the surprise unveiling of a House of Cards and Netflix-branded aircraft (above) and an appearance by Michael Kelly, the Emmy-nominated star of the Netflix original series House of Cards. Kelly’s character Doug Stamper, who serves as President Frank Underwood’s loyal consultant and Machiavellian fixer, will drop in on Virgin America Flight 1 from San Francisco International Airport (SFO) to Washington Reagan National Airport (DCA). Guests onboard the flight will be able to binge-watch Netflix content in Virgin America’s mood-lit cabin and will be treated to a signature Whiskey Whistleblower cocktail, while Kelly – as Doug Stamper – dispenses some tongue-in-cheek, morally-ambiguous political advice over the aircraft’s intercom before take-off.
As the only airline based in Silicon Valley, Virgin America has long been known for its innovative in-flight experience – including being the first (and still only) U.S. airline to offer WiFi on every flight and power outlets at every seat. Virgin America has one of the youngest fleets in the industry, with custom-designed, mood-lit cabins, comfortable leather seating and a personal seatback entertainment platform that offers every guest their own seatback touch-screen with movies, live TV, interactive maps, videogames, a 3,000 song library and an on-demand menu, which allows flyers to order a cocktail or snack from their seatback any time during a flight.
Earlier this summer, Virgin America announced a new connectivity partnership with ViaSat to bring even faster WiFi to the airline’s 10 new Airbus A320 aircraft being delivered from fall 2015-mid-2016. The partnership leverages ViaSat’s satellite-based in-flight internet service to enable Virgin America’s guests to experience internet speeds similar to what they expect at home – offering WiFi connectivity that is 8 to 10 times faster than any other onboard WiFi system, with the freedom to watch and now stream online directly on any connected device when in-flight. This month the first aircraft with the new ViaSat WiFi service entered service, paving the way for guests to watch all of their favorite Netflix content from the comfort of their plush leather seats. The new ViaSat service* will be rolling out to about one aircraft a month through June 2016 – and the WiFi service will be complimentary for travelers until March 2, 2016. In addition to being the only U.S. airline to offer fleetwide WiFi as of 2009, Virgin America has made continuous investments in its in-flight connectivity system, including upgrading its full fleet to the latest generation ground-based WiFi system as of 2014 and now investing in the most advanced satellite-based WiFi system with ViaSat for its next 10 aircraft deliveries.
Virgin America also recently announced it was implementing a significant upgrade to its Red® in-flight entertainment system, which will allow guests to binge-watch entire seasons of certain Netflix originals, including House of Cards Season 1-3. The new Red Beta creates an even more immersive in-flight entertainment experience with higher resolution capacitive touch screens, Android-based software that allows for faster, real-time updates, and three times more content – including full seasons of favorite television shows, more interactive maps, videogames including classics like Pac Man and Asteroids – along with the first surround-sound listening experience to be offered by an airline.
*How #NetflixOnboard works:
Guests on aircraft equipped with the new ViaSat WiFi service will be notified by the Virgin America in-flight team that they can access high-speed WiFi. Guests can then open their browser and login for free by selecting the “VirginAmerica” ViaSat network and will then be prompted to either login to their existing Netflix account or to create a new, 30-day free trial account, after which they will then be connected to the Netflix service at 35,000 feet, just like they would on the ground. Existing account holders will be able to access Netflix through their mobile device, tablet or laptop onboard ViaSat equipped Virgin America aircraft at no additional cost through March 2, 2016, while new members can sign up to enjoy a free 30-day free Netflix trial – good for use both in the air, on Virgin America’s ViaSat-equipped aircraft, or on the ground.
World Airline News
Virgin America to be one of the three new airlines serving Hawaii
You’ll soon have a few more flight options at Hawaii’s airports.
Hawaii Tourism Authority announced Thursday that three new airlines are coming to Hawaii, two of which are low cost.
Virgin America will have two new routes from San Francisco, one to Honolulu that launches in November and the other to Maui, which is slated for December.
AirAsia X is a low-cost affiliate carrier of the AirAsia Group. It will fly from Kuala Lumpur, Malaysia, to Japan to Honolulu.
Lastly, Jin Air will fly to Honolulu from Seoul, South Korea. The airline is a wholly owned subsidiary of Korean Air.
Tourism officials say the additions will not only give Hawaii travelers new options, but will also bring in new visitors.
“They’re coming to Hawaii which is a good thing, because that will help with bringing visitors to Hawaii that couldn’t afford to come before. The competition is good as well,” said Randy Baldemor, COO, Hawaii Tourism Authority. “It’s going to bring thousands and thousands of seats into Honolulu and also from a different vantage point. They’re low-cost carriers so the cost of the seats is actually going to be lower than travelers may see now.”
The new carriers will be established by the end of the year, according to officials.
“There’s always a period of time when a new carrier comes into Hawaii and will do promotional fares. So if one can catch those fares when they’re just trying to get going, that’s certainly a good thing for local people,” said aviation expert Peter Forman.
KHON2 wanted to learn about the new airlines coming to Hawaii.
Aviation expert Peter Forman says while base fares may be low, low-cost airlines charge for so-called add-ons.
For example, if you want to choose your seat to sit together with your family and friends, or if you want a pillow and blanket.
“If low-cost airlines can establish themselves, Hawaii can turn out to be a lucrative long-term market for them,” Forman said.
Could there be price wars?
“Maybe in November, or the odd time of the year, you could see some lowering of fares to match the introductory fares, we’ll have to see,” said Forman.
As for the long-run, “I think what you’re going to find is that it’s hard for a new entrant to really drive prices down much because the existing carriers are already flying big airplanes, and they’re offering very efficient travel, so there isn’t really a lot of margin to cut,” he said.
KHON 2