In addition to allowing 124 fortunate to fly for a week in sunny Punta Cana, on board an aircraft specially painted with the colors of Rotisserie St-Hubert, the restaurant, in collaboration with Air Transat, pushed the daring to surprise its in flight winners!
Creamy or traditional? That is the question that the flight attendants were asked the following contest winners Of the St-Hub Air wings were treated to a feast of the rotisserie on the return flight.
“The idea was born from a discussion with Carat and St-Hubert during which it was found to be more to have a desire to eat the St-Hubert when we returned from the trip. We found that there was a single territory to exploit, “explained Sylvie Marsan, group leader in consulting services in DentsuBos originally advertising stunt.
“With the arrival of the holiday season, we were very excited to bring to life a dream trip to our customers. A great way to thank them for their loyalty, “said Lyne Chayer, Vice President, Marketing, St-Hubert.

Le Journal de Montréal (via Google Translate)