New Delhi: Air India today announced the launch of a non-stop flight to San Francisco from December 2, fulfilling a long-pending demand of Indian IT professionals on a day Prime Minister Narendra Modi is visiting the Silicon Valley.
“We are launching a direct non-stop flight to the San Francisco on December 2 as there was a demand for it,” Air India CMD Ashwani Lohani announced at an event to celebrate the World Tourism Day in Delhi.
San Francisco will be the national carrier’s fourth destination in the United States after New York, Newark and Chicago where it operates daily non-stop flights.
The Boeing 777-200 LR (Long Range) flight, to be operated on Wednesdays, Fridays and Sundays, will have a convenient early morning departure and arrival. Similarly, the return flight would depart early morning departure from San Francisco and arrive in Delhi in the afternoon.
Air India officials said the flight will be a boon to the Indian diaspora on the US West Coast as it will make travel easy and convenient for students, NRIs and business travelers looking for direct options to connect with India.
The new flight would connect passengers from Indian cities of Bengaluru, Mumbai, Chennai, Kochi, Hyderabad, Ahmedabad, Kolkata, Pune and Bhubaneswar.
Referring to Air India’s Discover India scheme, Mr Lohani also said there was a deep connect between tourism and civil aviation sectors and the airline was in discussion with Tourism Ministry to launching various schemes in this regard.
Effective today, Air India announced the Discover India scheme under which customers will have an option of buying a maximum of 5 or 10 coupons on its economy class.
The scheme for 5 coupons will cost Rs. 32,500 and can be availed within validity of 15 days, while the second scheme for 10 coupons would be available for Rs. 60,000 and valid for 30 days.
Mr Lohani said Air India will launch Incredible Air India Holiday packages from December 1, in association with the State Tourism Development Corporations.
The packages are being worked out it will be competitive and inclusive with the objective to help the tourists savour the sights and sounds of India in a comfortable, economical and enjoyable manner.
The Tata Singapore Airlines joint venture airline Vistara will be re-configuring its Airbus A320 aircraft going forward in an effort to stem losses. The re-configuration could happen as early as this month when the airline’s seventh A320 is delivered.
The airline’s chief commercial officer Gian Ming Toh appears to confirm this development. In response to a query by Bangalore Aviation, Toh said, “As a progressive entity, we are constantly revisiting how things are done and what we can do to be better in efficiency, service, operations, etc. Unfortunately, we would not be able to comment on your specific query of whether or when we plan to review our seat configuration.”
The airline’s six A320s currently have 16/36/96 seats in business, premium economy and economy class. Though Vistara has not provided any details, industry experts feel the airline will reduce the premium classes to increase economy class seating. The new configuration is expected to be 8/18/128. It is also unclear whether the re-configuration will be retro-fitted on to the existing fleet, though it is not immediately likely.
An industry analyst estimates Vistara suffered a loss of about Rs 1,200 per passenger it flew. The analyst aggregating the airline suffered total loss of around Rs 600 million and has flow a little over 0.5 million passengers. Clearly Vistara has wrongly judged the premium the price sensitive Indian passenger is willing to pay for domestic services.
The much touted premium economy class is a dual edged sword. Admittedly Vistara is the only airline offering this class on domestic routes, however, as industry inputs seem to suggest, Vistara in a way is cannibalising its business class as many business travellers choose premium economy class instead. With a growing uncertainty about Indian economic reforms and the slowing global economy filling the high priced business class is a significant challenge.
The analyst who cannot be named, said “Operationally, Vistara while ramping up has an employee aircraft ratio between 120 – 140, an overall employee strength of 520 – 600 employees and aircraft utilization 6.1 hours (FY15) has now gone up to 8+ hours. Without international flying it is hard to see how these numbers could work in the long term and thus the insistence of Vistara that 5/20 must go.”
“Vistara planning seems to be oblivious though and without any substantial market or overall experience these results are perhaps inevitable.”
The lack of broad network of business destinations with services at convenient timings adds to the challenge, and this is reflected by the extremely low passenger load factors. The airline appears to be relying on value added services like Wi-Fi on aircraft. This will provide sustainable competitive advantage to Vistara, but it is not likely to generate adequate monetary returns.