An Icelandic low-cost carrier is out to create some turbulence in the Canadian market with plans to offer deeply discounted fares on transatlantic flights out of Toronto and Montreal.
WOW air, founded by serial entrepreneur Skuli Mogensen, is launching two new routes from Montreal and Toronto to the Icelandic capital of Reykjavik, starting at $99 one-way.
The upstart airline is the latest Europe-based company to offer low-cost fares on long-haul routes across the Atlantic as the continent’s budget carriers extend their territory outside home base.
WOW, founded by Mr. Mogensen in 2011, says it has already had success with the launch in early 2015 of transatlantic services from Boston and Washington, D.C.
There is ample room for low-cost entrants in the transatlantic space, Mr. Mogensen said in an interview Thursday.
“Transatlantic is really ruled by a handful of very large legacy carriers with their alliances and cartels,” he said. “They will will not give it up freely. They just don’t have the structure and strategies to allow them to compete against pure play, low-cost carriers.”
WOW’s flights out of Toronto’s Pearson airport and Montreal’s Pierre Elliott Trudeau airport are set to begin next May.
The catch is that passengers wanting to go on to other cities such as London or Paris will have to wait “about an hour” in Reykjavik and pay an additional $149 one-way for an additional flight to their final destination.
Asked about the pricing structure, Mr. Mogensen said the $99 fare “depends on the season, on the load.”
“If you’re flexible on departure dates and book in advance you should always be able to find cheap fares. $99 or below $200 should always be available in any given week,” he said.
“When we announced our U.S. routes last year, we promised that it was just the beginning of our growth into North America,” said Mr. Mogensen, who spent several years in Montreal as head of tech company OZ Communications Inc., which was eventually sold to Nokia.
“These great Canadian cities [Toronto and Montreal] will become our newest destinations but I look forward to announcing even more in the not-too-distant future.”
The Canada-to-Iceland routes will use WOW’s existing fleet of new Airbus A321s, seating 200, while A320s will serve on the flights from Reykjavik to London, Paris, Berlin, Copenhagen, Amsterdam and Dublin.
Both Montreal and Toronto services are to be year-round, with departures four times a week, the company said Thursday.
Passengers will be allowed one “free” carry-on bag, but it must weigh no more than 5 kilograms. There are extra fees for additional carry-ons, checked bags, in-flight meals and other items.
The Globe And Mail
WestJet on Sunday night (13SEP15, Mountain Daylight Time) has loaded planned London Gatwick operation for summer 2016 season, ahead of forthcoming announcement. As of 1300GMT, the airline plans to announce these routes on Tuesday 15SEP15.
The Canadian low-cost carrier plans to operate service from Calgary, Edmonton, St. John’s (Newfoundland), Toronto, Vancouver and Winnipeg. Reservation for these Boeing 767-300ER operating routes (St. John’s operated by 737-700) will be available once the airline makes the announcement. At time this post goes to press, the following are WestJet’s planned London Gatwick operation, based on schedule listed in FLIFO (Flight Information) as well as seat map.
eff 06MAY16 Calgary – London Gatwick 5 weekly
WS001 YYC1855 – 1049+1LGW 76W x16
WS002 LGW1055 – 1355YYC 76W x16 (eff 08MAY16)
eff 06MAY16 Toronto – London Gatwick 1 daily
WS003 YYZ2105 – 0925+1LGW 76W D
WS004 LGW1315 – 1628YYZ 76W D
eff 06MAY16 Vancouver – London Gatwick 6 weekly
WS022 YVR1750 – 1124+1LGW 76W x6
WS023 LGW1255 – 1540YVR 76W x6 (eff 08MAY16)
eff 07MAY16 Edmonton – London Gatwick 2 weekly
WS026 YEG1905 – 1044+1LGW 76W 16
WS027 LGW1055 – 1338YEG 76W 16
eff 07MAY16 St. John’s NFLD – London Gatwick 1 daily
WS024 YYT2335 – 0800+1LGW 73W D
WS025 LGW0920 – 1137YYT 73W D
eff 07MAY16 Winnipeg – London Gatwick 1 weekly
WS028 YWG2100 – 1102+1LGW 76W 6
WS029 LGW1250 – 1551YWG 76W 6
Canadian Aviation News