Delta debuted an on-board safety video June 1 that highlights the airline’s global presence.
The video features 14 Delta pilots and flights attendants representing different countries and languages as the stars of the video, helping to drive the perception that Delta is a global brand. Cabin lighting and graphics throughout the video position Delta as innovative, while safety, as always, remains the focus.
Delta launched a series of safety videos beginning in late 2012 meant to grab the attention of even the most seasoned travelers by using pop culture references, surprises and guest appearances – all to communicate important safety messages. To sustain this approach, the airline has created “evergreen” safety videos such as the global-themed one that will rotate among the pop-culture flavored videos.
Delta Air Lines
Delta Air Lines reveals new “global” safety video
